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February 19, 2021

12 Marketing Blogs Every Small Business Owner Should Read

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As a business owner, marketing might not be your strong point. However, unless you can hire professionals, you will have to roll-up your sleeves and learn. The good news is there are lots of great marketing blogs for small business owners, where you can gain the skills and know-how to grow your business. 

On this list, I have included some of my go-to blogs and resources for marketing. These are sites that I have been reading for years. All of them produce top-notch content, and the authors and writers behind them have years of experience working on the front lines of marketing. 

As you go through this list, I highly recommend that you bookmark your favorites. 

Backlino

Backlinko is a blog dedicated to SEO and in particular strategies and techniques. To learn how to grow your search engine traffic, Backlinko is the place to go. The author of the blog is Brian Dean. He is a household name in the SEO community known for publishing next-level, super actionable content. 

Moz

Moz is one of the leading SEO software companies in the world. It’s also a leading online resource for SEO education. Over at Moz, you can learn every aspect of SEO from beginner to advanced. You will find how-to guides, free courses, blog posts, and the famous Whiteboard Friday video series.

Ann Handley

Ann Handley is a marking pioneer and best-selling author. On her blog, she shares her extensive knowledge of content marketing, content writing, branding, and other aspects of marketing. I love how Ann writes and thinks. Her insights are very original; she is a true trailblazer in the digital marketing space. 

Buffer Blog

Buffer is a social media management company that provides tools to help businesses grow and manage their social media presence. But, outside of the tools they offer, they have a brilliant blog where you can learn social media marketing. If you head over to Buffer, you will find a treasure trove of how-to posts, guides, case studies, and webinars. 

Impact

Impact is a digital marketing agency and learning center for business owners who want to grow their business through inbound marketing. Their content covers a wide range of marketing topics such as SEO, social media marketing, paid advertising, email marketing, and event marketing. 

Digital Marketer

Digital Marketer publishes lots of great content. However, they excel in creating content that breaks down marketing strategies and systems so that anyone can copy and implement them. When I first got into marketing, I lived on this site and gobbled up everything I could read. 

Adespresso

Adespresso is an advertising platform that helps marketers run and manage ads on Facebook, Instagram, and Google. It’s also a gold mine of educational content for business owners who want to learn how to grow their business on these platforms. And, in particular, the Facebook platform. Head on over and check out their free academy.  

Social Media Examiner

Founded by Michael Stelzner, Social Media Examiner is probably the leading online resource for learning social media marketing. The blog is packed with great content from detailed posts and expert interviews to original research and news. 

WordStream 

WordStream is a software company that provides tools to help small and mid-size business maximize their results from online advertising. However, you will probably be more interested in their blog, which is fantastic. It goes deep into a broad range of marketing topics such as paid advertising, SEO, social media marketing, and cross-channel marketing. 

Local Marketing Institute

The Local Marketing Institute, as the name suggests, focuses on local marketing. On the blog, you will find easy to follow guides, how-to articles, and tip posts that will help you market your local business. 

Hub Spot

Hub Spot is an all in one marketing platform that offers a host of marketing software and tools. Their platform is hugely popular, but so too is their educational content, and it not just limited to a blog. They also have free courses, guides, ebooks, and much more. 

Duct Tape Marketing

Duct Tape Marketing, founded by John Jantsch, was created to help small business owners market and grow their business on a small budget. Hence the name! Over at Duct Tape, they have an entire section of guides that delve into every aspect of marketing, as well as a brilliant blog. Their content is beginner-friendly and very comprehensive. 

Over to you

When you’re new to marketing, it can be a little daunting. It’s like a whole other world, one that’s mysterious and alien and also a little frightening. However, with the right educational resources, you would be surprised how fast you can get to grips with it all. And the marketing blogs for small business owners that I have recommended in this post are a great place to start. 

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