Ok. If you’re reading this post. It probably means that you have been operating a business to date without a website, and if you have had success thus far, that’s great. You might now be asking yourself why your business needs a website if it’s already doing good. The simple answer is that having one will help you do more business (meaning more sales) and improve customer experience.
If you’re still on the fence (which you obviously are), keep reading to learn the benefits of having a website for your business.
#1 Helps your business look credible, trusted and professional
Not having a website will have a negative impact on how people perceive you. There was a time when business cards helped your business look credible, trusted, and professional. Today, it’s a website. People expect you to have one. If you don’t, potential customers might think twice about doing business with you.
#2 Potential customers look for it
The first thing most people will do when they hear about your business is to look for your website. For many people, a site is a critical step in the research phase of their customer journey. Before deciding to make a purchase, potential customers will want to learn about your company, read customer testimonials, and find out more about the products or services you offer.
#3 You can increase sales through eCommerce
If you don’t have a website, you’re more than likely not selling your products or services online. Which is crazy!!! With a website, you can easily do this. You can create an eCommerce store on your site, where you can offer digital or physical products. Having an eCommerce store allows you to put your business on a national or even global stage.
#4 Helps you position yourself as an expert
When you have a website, you can create a blog where you can publish insightful, helpful, and educational content. This allows you to position yourself as an expert and an authority in your industry, and people are more likely to buy your products and avail of your services if they think you’re an expert.
#5 Enables you to get traffic from search engines
This reason alone should compel you to create a website. Search engines can drive enormous amounts of visitors to your business, which means more sales and leads. However, if you don’t have a website, you’re leaving all this potential business on the table.
#6 Opens new marketing channels
Marketing is a crucial component of building a successful business. But, without a website, your options are limited. However, with a website, you can open up new marketing channels like search engine traffic, which we already mentioned. But it doesn’t end there. A website also enables you to open digital marketing channels like social media marketing and paid digital advertising.
#7 Allows you to showcase your products and services
A website can act like a storefront where you can showcase your products and services. You can add high-quality pictures of your products, display menus (if in the food business), and embed video demos and product walkthroughs. Showcasing your offerings like this will help increase interest, leads, and sales.
#8 Reduces customer care queries (saving time and resources)
If customer queries via telephone or email are taking up your time and resources, you can gain back that time and free-up resources with a website. On your site, you can add a knowledge center or FAQ section where customers can get answers to common questions and queries. Many people prefer this type of self-help over making calls or sending emails to get answers.
#9 Extends your open hours to 24/7
Just because your store or premises is closed, it doesn’t mean your business has to be. At the end of each day, when you hang your closed sign and leave for the evening, your website will continue to work. It will continue to make sales, provide information on products or services, and handle customer service queries.
Time to build your website
After reading this post, I hope you’re no longer sitting on the fence and are now ready to take action and build a website. Having one will help you grow your business even further, taking it to a whole new level of success.
And let’s be honest. In this day and age there should be no questions about why your business needs a website. We live in an online world, your customers are online, and they expect you to be as well.
Editor and staff writer. James is a professional SEO and content marketer. When not writing for Event Wax, James enjoy kicking back with a glass of bourbon and a good book.
