Marketing – Biz Blare https://bizblare.com Fri, 09 Jun 2023 10:26:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.3 16 Networking Tips and Resources for Small Business Successhttps://bizblare.com/networking-tips-and-resources-for-small-business-success-2/ https://bizblare.com/networking-tips-and-resources-for-small-business-success-2/#respond Fri, 07 Apr 2023 08:59:29 +0000 https://bizblare.com/?p=52750The African proverb, “If you want to go fast, go alone; if your want to go far, go together,” applies to many situations in life, especially business. That can be a problem for solo entrepreneurs and remote workers. Janine Garner, author of “It’s who you know,” describes how 12 carefully chosen contacts can fast-track our […]

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The African proverb, “If you want to go fast, go alone; if your want to go far, go together,” applies to many situations in life, especially business.

That can be a problem for solo entrepreneurs and remote workers.

Janine Garner, author of “It’s who you know,” describes how 12 carefully chosen contacts can fast-track our success. 

With social media, that’s easy, right?

Turns out not so.

Because while thousands of LinkedIn connections look great, they do nothing for our bottom line. 

Networking for small business success is about meeting the right people, nurturing those relationships, and creating diversity, which, in return, creates opportunities to achieve our professional goals. 

Makes sense.

Together we’ll find out how you do it like a pro.

Why is Networking Important for Small Businesses?

Networking enables us to find new customers, make meaningful connections, and gain insights into our industry. 

And to collaborate with other professionals, learn from their experiences, and achieve business exposure, increasing public awareness of our brands.

And all of these can help increase our profits!

That’s why; now, here’s the how:

Know What Networking Can do for You

Like anything, to get what you want, you must know what you want. 

For instance, would you enter a relationship without knowing what type of person you want?

Many of us make that mistake. I did, and it never ends well. 

Now, I list attributes a potential partner must have (positive, smart, and a great sense of humor) based on what I want from a new relationship.

Networking’s similar and can only help when you know what you want from connections.

Meet an influential mentor

Meeting an influential mentor who provides advice and wisdom is priceless for any new business owner. They can save you time and money by teaching you what not to do.

Find potential partners

Many small businesses rely on reliable partners to make their business work. Yours might be a supplier, retailer, logistics company, or legal advisor; networking events are where you’ll find them.

Build your brand awareness

Most businesses rely on their branding to engage and convert their target audience. Connecting with other influential brands within your industry is an excellent way to encourage word-of-mouth marketing and positive referrals. 

And the best part is its free advertising from trusted sources, which is priceless.

Increase your sales

What business doesn’t want more sales? Networking and relevant events create opportunities to meet new clients and increase business sales. But only if you know how to promote your business so it sells itself!

I’ll explain how next:

Tips for Networking Success

Most of us know at least one charming person; social events look effortless, smiling, laughing, and chatting with people from all walks of life.

Here’s the thing: not all charming people are how they appear; many just know how to play a role. 

Networking, like social events, is a game; you must approach it like a professional and play by the rules.

Always walk in prepared, expecting to walk out with eager new contacts and clients because when you believe in yourself, others will too. 

Here’s your network game plan:

1. Have a strategy

Before implementing a strategy to gain the most from a networking event, you must know your goals. 

For example, yours might be to make connections and raise your business profile, learn new skills and discover the latest must-haves in your marketplace, or get referrals and increase your income.

Whatever your goals, have a strategy to maximize opportunities when they present themselves.

2. Know your worth

Those 3 words could be the most important in this post because if you don’t know your value, no one else will.

You could have an excellent product or service, but you must back them up with self-belief so others buy into your business idea. 

We’re not talking about arrogance, which sucks. It’s about being articulate and explaining your offering simply and informally. 

Dragons’ Den is an example; entrepreneurs who cannot explain clearly, back up their figures, or lack self-belief never get investment. 

The next tip will tell you how:

3. Pitch perfect

Have you heard of an elevator pitch? It’s a simple, to-the-point description of what your business does and why it does it.

To create yours, consider why you’re in business, who you serve, their pain points, how your company solves them, and why they’ll choose you and not your competitors. 

Then, put each reason into concise sentences describing your mission and how you’ll achieve it. Be ready for questions and provide factual answers, not hopeful fiction. 

4. Be authentic and confident

When networking, authenticity, and confidence are crucial because people gravitate toward you when you’re genuine and secure. 

This confidence comes from within and helps you engage in conversations, communicate your skills and services, and make a good impression. But don’t confuse it with arrogance; it’s about being comfortable and showing others what you can do. 

Building relationships is how you network successfully; being authentic and confident helps you achieve this. But to pull this off, be true to yourself and don`t pretend to be someone you’re not. 

The first 4 tips were about you and your business; the next explains how to promote them.

5. Know your networking etiquette

“You never get a second chance to make a good first impression,”-The late, great Will Rogers.

And people do judge us at first sight and upon our first words.

So choose wisely, and never appear like an aggressive salesperson or push your business info onto anyone. Take the time to create relationships where passing your business card is a natural conversation progression.

Always listen to others before talking about yourself unless someone asks you a direct question. Have your pitch ready and turn the conversation back to others to discover how your business will solve their problems. 

Networking is about helping others; in return, you’ll meet the right people and make those important contacts.  

The takeaway:

Avoid coming across like a 2nd hand car salesperson; listen, learn, and provide valuable information when it’s your turn to talk. 

6. Focus on building relationships, not selling

Networking is about connecting with others and creating positive associations with your business. Because when people know, like, and trust you, they’ll hire, refer, and collaborate with you.

Get to know your future clients by finding mutual likes and interests, then build authentic relationships that project a positive image of your brand.

And remember, no one enjoys being sold to, so let it happen organically.

7. Listen intently

Networking is just like a first date. It’s not all about you! 

Listening is one of the oldest rules for creating meaningful relationships and requires a genuine interest in everyone you meet. Find that common ground, and learn about their goals because you might be in business if they’re similar!

To start conversations, ask open-ended questions that avoid yes or no answers, like who, how, and why. 

8. Be positive

Positivity is infectious, and people gravitate toward those who project it.

That sounds great, but what if you’re introverted or uncomfortable in enormous crowds?

I’m both, and I recently gave a 3500-word eulogy at my father’s funeral to 400 people. Against the odds, I nailed it and got a 2-minute ovation.

I managed by focusing on how he lived his life and, most importantly, why.  

You can do the same when networking by remembering why you started your business, then positivity will take care of itself.

9. Offer value and help others

Offering value and helping others is another crucial step in successful networking. 

Value shows your expertise and establishes you as a go-to authority in your industry, essential for building strong relationships and creating new opportunities.

Because we all remember those, who help us, right?

And offering free advice or connections are two ways to encourage positive word-of-mouth and referrals, which can help grow your business. 

By offering value and helping others, you create a positive image for your business and establish yourself as someone they can trust.

10. Follow up with contacts

Follow up with contacts after networking events to ensure they remember and consider you the next time they need a business like yours.  

Send a LinkedIn connection request, email them, thank them for their time, or schedule a meeting to discuss potential business opportunities. Following up can also increase the likelihood that they’ll refer you to others in their network. 

To maximize the benefits of following up, be personal, confident, and concise in your communication.

Where to Find Networking Opportunities

Today, thanks to the internet, many networking resources are available that suit all small business owners. 

Here are some of the best:

11. Professional organizations and associations

Many organizations offer networking events and opportunities to connect with others in your industry; joining them is another excellent way to connect.

12. Online networking platforms

Networking platforms are excellent for connecting with others and growing your business by offering a vast network of professionals and providing opportunities to engage in virtual conversations, share content, and make connections. 

Use platforms like LinkedIn, Twitter, and Facebook to reach a wider audience and share your expertise with others by engaging in conversations and establishing yourself as someone to rely on.

13. Online communities and forums

Join online communities and forums relative to your industry to engage with others and share your knowledge and expertise.

14. Networking events and conferences

Another proven way to meet others in your industry, engage in business-building conversations, and learn from experts in your field are events and conferences. 

But remember, you only get what you give, so make every interaction count and use the opportunity to expand your network and increase your business opportunities.

15. Networking websites and apps

Use networking websites and apps like LinkedIn, Meetup, and Bumble Bizz to connect with others in your industry.

16. Local Chamber of Commerce and business groups

Join your local chamber of commerce or business groups to find and network with other local business owners in your community. These groups often host networking events and are excellent for encouraging word-of-mouth marketing and getting referrals.

Networking Resources for Small Business Owners

  • LinkedIn–Probably the most important professional networking platform that allows you to connect with others in your industry, share your expertise, and find new business opportunities.
  • Meetup–Connects people with similar interests and allows them to organize and attend events.
  • Industry Conferences-Bring together professionals in a specific industry to network, learn, and grow.
  • Twitter and Facebook-Social platforms are great for connecting with others, sharing your thoughts and expertise with a large audience, and joining groups related to your industry.
  • Online Business Directories–List local businesses and provide information about specific industries, such as Yelp for local businesses and Crunchbase for startups.
  • Trade Shows and Industry specific events-Bring together businesses to showcase their products and services, network, and find new business opportunities.

 

Use the above resources to expand your network, find new business opportunities, and stay current with industry trends.

 

Conclusion

Learning to network like a professional isn’t rocket science, but it could backfire if you get it wrong.

Take it slow, be confident while genuine, know your business, listen to others, and give freely.

The results will amaze you.

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]]> https://bizblare.com/networking-tips-and-resources-for-small-business-success-2/feed/ 0 How to Get Your Website Noticed for Freehttps://bizblare.com/how-to-get-your-website-noticed-for-free/ https://bizblare.com/how-to-get-your-website-noticed-for-free/#respond Sat, 12 Nov 2022 18:10:12 +0000 https://bizblare.com/?p=36You have worked hard on building your website, and you’re now ready to spread your word to the internet. However, when you finally press publish, the anticipated rush of visitors doesn’t happen. It’s crickets! However, this is normal. No new website gets instant visitors. But don’t worry, because in this post I will show you […]

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You have worked hard on building your website, and you’re now ready to spread your word to the internet. However, when you finally press publish, the anticipated rush of visitors doesn’t happen. It’s crickets! However, this is normal. No new website gets instant visitors. But don’t worry, because in this post I will show you how to get your website noticed for free. 

Optimise your site for search engines

Search engine optimisation (SEO) is a process of making your website more visible to search engines like Google and Bing. And it should be high up on your list of priorities. By optimising your website, when people search for keywords related to your business, your website will appear at the top of Google and other search engines. 

Now, SEO does not happen overnight. It takes a long time for search engines to pay attention – we are talking months here. However, the sooner you start, the sooner you will see results. 

Some aspects of SEO I will cover in this post. But, I will only scratch the surface. For more in-depth learning, I highly recommend you check out the Moz Beginner’s Guide to SEO. It’s a free course and will teach you everything you need to know about search engine optimisation from A to Z. There are lots of other great SEO and marketing resources online, but the Moz guide is an excellent place to start.

Add a blog to your website

A blog is a section of your website where you publish content (blog posts) relevant to your industry and helpful for your audience, such as how-to articles, tips, insights, and news. Having a blog, and blogging can provide many benefits to your business. It gives visitors more value, helps you convert more leads and sales, helps you grow your email subscriber list, positions you as an authority, and last but not least, a blog will help power your SEO efforts. 

One of my favourite examples of the power of a blog is that of Markus Sheridan, the owner of Riverpools & Spas. Marcus has a company that installs fiberglass swimming pools. Back in 2009, his company was struggling, and in an effort to improve sales, he created a blog where he answered every question that a customer might have about fiberglass pools. Through his blog, he grew his struggling company into a million-dollar business.

Answer questions on Quora

Quora is a question-and-answer platform with over 300 million monthly active users. People ask questions about nearly every topic under the sun there. Your audience is probably on Quora asking questions too. And providing answers to their questions can help get your website noticed. 

Here is how it works: Find topics related to your audience and see what questions people are asking. Pick some popular questions and write detailed answers; within the answers, you can add a link or two to relevant blog posts on your website.

Aside from links within your answers, which will drive traffic to your website, you can also add a link to your website in your profile bio. If people see that your answers are authoritative, and you seem to be an expert in your niche, they might view your profile bio and visit your site. 

To learn more about how to get your website noticed for free and get traffic from Quora, check out this post from Smart Blogger.

Join Facebook groups 

Facebook groups are another great way to get your website noticed. To do this, you simply join groups relevant to your niche, and where your audience are hanging-out. Once in these groups, you will see there are common questions that people ask. If you create blog posts that answer these questions, you can drop a link in the group in response. 

Now, with this tactic, you have to be very careful. If group admins think you are spamming, they will boot you out. Admins are usually cool if you are an active member who adds value to the group, and you only add a link to one of your posts when it answers a question asked by another group member. 

Guest post on other websites

Guest posting will help you get eyeballs on your site, it will also help you build authority in your niche, and it’s good for SEO because you get a backlink. So what is guest posting?

Guest posting is when you write content and publish it on other websites. Many blogs online allow people to write guest posts because the site owners get fresh new content for free. They also gain insights from other experts that their audiences will value. 

The key to effective guest posting is to find blogs and sites in your niche that have a cross over with your audience. If you reach out to the owners of these sites, you can pitch some topic ideas. If accepted, they will publish your post and allow you to have an author bio at the bottom where you can talk about you and your business and add a link to your website. 

Jeff Bullas wrote a great post on how to guest post, even if you are totally unknown. You can read it here.

Publish your content on Medium

Medium is a blogging platform with over 60 million monthly active users. It’s a captive audience of people who want to read great content. Medium covers a broad range of topics, and if your business niche is within one of those topics, you should start publishing your content there. 

But here is the great thing about Medium. You don’t have to write new content for the platform. You can republish posts that are already on your website blog. Of course, you can also write unique content for Medium. 

When you publish a post, Medium will automatically add a link back to the original post, and readers can follow that back to your website. Just like with Quora, you can also add your website link to your profile bio. If people like the content you publish, they will read your profile for more info and visit your site. 

Create a Google My Business account

If you have a local business, create a Google My Business profile. This is a free platform offered by Google, where you can add your business details, open hours, and other information such as a link to your website. 

When people search for keywords related to your business, your Google My Business profile might appear at the top of the search results. However, before these searchers go to the physical location of your business, they will visit your website for more info. 

Having a Google My Business profile is a no-brainer. It’s free to set-up, and it can help get both your business and your website in front of people actively searching for your services or products. 

Over to you

Ok, so now you know how to get your website noticed for free it’s time to put some of these methods into action. SEO, as I said at the top of the post, takes time, but you would be crazy not to get started straight away. While you wait for your SEO efforts to pay off, implement some of these other methods.

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]]> https://bizblare.com/how-to-get-your-website-noticed-for-free/feed/ 0 Using TikTok to Build Up Your Businesshttps://bizblare.com/using-tiktok-to-build-up-your-business/ https://bizblare.com/using-tiktok-to-build-up-your-business/#respond Wed, 09 Mar 2022 11:17:31 +0000 https://bizblare.com/?p=27719TikTok may be a newer social media trend, but it has quickly become one of the most popular, with an audience that ranges from 13-60+. With such a vast array of people using the platform, it’s a great way for businesses to build themselves up and try a new marketing technique they’ve read. But, TikTok […]

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TikTok may be a newer social media trend, but it has quickly become one of the most popular, with an audience that ranges from 13-60+. With such a vast array of people using the platform, it’s a great way for businesses to build themselves up and try a new marketing technique they’ve read. 

But, TikTok is a bit different from other social media platforms like Facebook, and even Instagram. Whether you’re already using other social media sites for your business or not, it’s important to get a full understanding of how TikTok works, so you can optimize it for your business. 

Understanding the TikTok Trend

Why is TikTok so different from other social media platforms? It features 15-60 second videos that users upload to share everything from funny stories to choreographed dances. TikTok trends have taken over the Internet on more than one occasion over the last few years, harboring millions of views and just as many people showing off their own spin on those trends. 

With over 1 billion users in the U.S. alone, now is a perfect time for your business to jump on board and start becoming a part of the trend. 

But, make sure you’re doing it for the right reason. 

If you start to scroll through TikTok, you’ll rarely see a traditional “commercial”. Some companies do advertise, but those who are successful find creative ways to do it that fit the platform. What you should be using TikTok for is to interact with your audience. It’s a great way to directly communicate while promoting your brand. As a part of your digital marketing strategy, using it the right way can help you to: 

 

Your first step in using TikTok for your business? Make sure you understand how to use it, or people will scroll past your account

How to Get Started

The second step? 

Stop. Don’t set up an account yet. 

Before you dive into the world of TikTok, even if you think you know the basics of how to use it, you have to determine how your business wants to use it. Having a brainstorming session with your marketing team can be a big help when it comes to developing your specific strategy. Your session should include: 

  • Identifying your topic
  • Setting a good foundation
  • Having a clear agenda
  • Identifying the right brainstorming technique
  • Utilizing the right tools and resources
 

Working with other people before officially going live on your TikTok will help you to have a clearer vision and goal(s). It’s crucial to stay “on brand” on every platform, even if you only have 15 seconds to do it. 

If you’re still struggling to get started, do some research on brands that are already killing it on TikTok, including the NBA, the Washington Post, and Chipotle. These companies have used creative ways to gain followers and get attention through the platform. Things like hashtags, challenges, and interactive campaigns have brought them a lot of TikTok success. 

Amazon is another brand that does really well on TikTok, but not necessarily from their own account. Instead, they rely on influencers to help them connect with fans and customers. 

Influencers with a lot of followers can show off products and give reviews realistically and honestly that people connect with. It’s a great option for your business if you have goods or services people are willing to talk about.

Making it Work

Once you’ve finally started to put out some creative videos, check out the data. You should be taking a close look at all of your social media accounts regularly. But, as you get started with TikTok, looking at your analytics will quickly help you to see if your strategy is working or if you should try a different approach. 

If your videos aren’t going “viral,” that’s okay. Don’t make decisions out of fear if you feel like your current strategy isn’t paying off. Instead, try to focus on the things that have been working, and capitalize on that data by creating more similar content. 

It’s a perfect opportunity to have another brainstorming session and reevaluate how you should be using the platform. 

The bottom line? Don’t give up on TikTok. It can take some getting used to because it’s so different. But, part of its popularity is that it can give people a lot of information in a very short amount of time. 

If you can find ways to do that while boosting your brand and letting your creativity shine, TikTok can be a huge social media asset to your business’s future success. Keep these tips in mind to develop your ideal strategy, put it into place, and tweak it as necessary. Most importantly, don’t be afraid to have fun while you’re doing it. 

 

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]]> https://bizblare.com/using-tiktok-to-build-up-your-business/feed/ 0 Reasons why you should display social media feeds in your next eventhttps://bizblare.com/the-reasons-why-you-should-display-social-media-feeds-in-your-next-event/ https://bizblare.com/the-reasons-why-you-should-display-social-media-feeds-in-your-next-event/#respond Fri, 04 Feb 2022 11:57:05 +0000 https://bizblare.com/?p=26729Want to make your next event memorable for your audience? Show them something they already love, i.e., engaging social media content. People love sharing and seeing experiences on social media, so you can collect live social media posts from different platforms and display them on a social wall during your event.  Social media feeds are […]

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Want to make your next event memorable for your audience? Show them something they already love, i.e., engaging social media content.

People love sharing and seeing experiences on social media, so you can collect live social media posts from different platforms and display them on a social wall during your event. 

Social media feeds are a great tool you can use to get your audience hooked.

How to use Social Media Feeds on Events?

  • Show live feeds from your event on your social wall so people can know all the activities happening around and what amenities are available. You can create a dedicated hashtag with your event name so the audience can easily share their pictures and videos on social media, and you can aggregate them in one place.
  • You can run live contests on social media platforms and show the live entries on your event’s social wall to boost participation.
  • You can show the speaker’s/guest’s social media profiles and their content feeds to share more awareness about them in your audience.
  • If you have huge brand engagement on social media, you can show your product reviews and influencer posts on your social wall. 

Reasons why displaying social media feeds will enhance your event

Still not sure if you should consider using them when planning your next event, then read this blog as we discuss the reasons why you should display social media feeds in your next event.

1. Earn from sponsored ads 

Event sponsors mainly want to create brand awareness and possibly engagement plus sales when they spend on sponsorships for any event. But, most events fail to market their sponsors well, which leaves the sponsors sour as they don’t get any profit. So what you can do differently is offer sponsored posts between social media feeds. 

When your audience sees sponsored posts along with social media feeds displayed at your event, they will be more attentive to them. The audience is more likely to be interested in the sponsored products and services. It will directly benefit your sponsors, and they are more than happy to sponsor your event and leverage your engaged audience. 

2. Cover the complete event

When people attend an event that excites them, they love to click the pictures and share them on social media. As event attendees, they are not just making memories; they are covering special moments for you that your event photographers and video recorders can miss!

In short, you have got a lot of people covering your event. You can display these pictures and videos on your social media feed live at the event. Your event attendees can see the highlights of your event on the social media feeds display and visit them. It also gives your event attendees a better experience. 

3. Boost live event engagement

Live events like competitions, concerts, and carnivals have a lot of audiences who are charged up with the energy to enjoy the event. They are the people who would use the time between the event activities and click a lot of pictures. You can boost their participation by displaying social media feeds on digital display screens. The attendees will be motivated to share more content by seeing their pictures and videos on the digital display. It will boost the live or virtual event engagement.

You can also share the latest industry news on the digital display. Like tweets, Instagram posts, or Facebook posts from famous people. It will create a buzz and hype in the audience. If you have any special guests arriving at your event, you can also show their social media feed on your event display. 

Social media feeds are very interactive, and by displaying them at your event, you can create a lively atmosphere. Running live contests using the social media feeds at your event is a great idea. It will add a vibe of excitement to your event.

4. Show social proof and build brand authenticity

Displaying user-generated content social media feeds in the event is like showing social proof of how much your people love your brand. It helps you show your target audience that your brand has a social presence, and the customers trust your brand for the good services and products you sell. You can show your brand authenticity by using the online reviews and social media UGC at your event. 

Will you use social feeds at your next event?

Event planning is not all about managing the event. To make it successful, you need to make it innovative and engaging for the audience. If the audience isn’t entertained during the event, they will be uninterested. It leaves a bad impression on the event organizers. When planning an event, the one simple thing you can do is use social media feeds. 

Displaying social media feeds will create excitement and engagement in your audience. Since it will easily capture their attention, you can also leverage it to pitch your brand products and services and build a loyal customer base. 

Make your next event rocking by displaying social media feeds.

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]]> https://bizblare.com/the-reasons-why-you-should-display-social-media-feeds-in-your-next-event/feed/ 0 Is it Time for a Company Rebrand? And Essential Steps for a Successful Rebrandhttps://bizblare.com/is-it-time-for-a-company-rebrand/ https://bizblare.com/is-it-time-for-a-company-rebrand/#respond Fri, 04 Feb 2022 08:07:50 +0000 https://bizblare.com/?p=26718Do you feel like your company is no longer what it used to be? This is a familiar feeling that many business owners face as their organization scales, and it is often a sign that the company may be evolving and your outlook may need time to adjust. However, it can also signify that it […]

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Do you feel like your company is no longer what it used to be? This is a familiar feeling that many business owners face as their organization scales, and it is often a sign that the company may be evolving and your outlook may need time to adjust. However, it can also signify that it is time for a rebrand.

In this article, we’ll discuss when and why rebranding makes sense for businesses. We’ll also talk about the dangers of rebranding at the wrong time and how to avoid them.

What Does Rebranding Consist of, and What Are Some Reasons to Do It?

If you’re considering rebranding your business, it’s essential to understand what that process entails. In this section, we’ll discuss the basics of rebranding and some of the reasons why companies choose to do it.

Rebranding is the process of creating a new external brand image for an organization. This can involve a new logo, name, and even marketing strategy. There are many reasons why a company might choose to rebrand, but it is most often done to refresh the organization’s image and appeal to a new audience.

In your business’s case, maybe you’ve expanded into new markets and want to create a separate identity for those audiences. Or perhaps you feel like your current brand doesn’t accurately reflect who you are as a company anymore.

Whatever the reason, it’s essential to go through the rebranding process thoughtfully and deliberately. If you rush it, you could end up damaging your company’s image instead of improving it.

When Is It Appropriate to Rebrand?

There isn’t necessarily one answer to this question — every business is different and will have its unique timeline for rebranding. However, there are a few general guidelines you can follow to help you decide if it’s time for a rebrand:

  • Are you feeling pressure from your competitors?
  • Has your target audience changed since you first launched your business?
  • Do you feel like your brand is no longer aligned with who you are as a company?
  • Is your current branding strategy holding you back from achieving your goals?
 

If any of these factors apply to your business, then it may be time for a rebrand. That said, it’s important to remember that rebranding is a big decision and shouldn’t be taken lightly. It’s always best to consult with a branding expert before making any changes. This can help ensure that your rebrand is successful and achieves the results you’re hoping for.

Another thing to consider is the costs associated with rebranding. Rebranding from scratch can be a lengthy process that requires assistance from skilled outside sources, so make sure you have a realistic budget in place before getting started.

Steps You Should Take During the Rebrand Process

Once you’ve decided that it’s time for a rebrand, there are a few key steps you should take to ensure the process goes as smoothly as possible:

Create a New Brand Strategy

Before you do anything else, it’s crucial to create a new brand strategy. This document will outline your goals for the rebrand and how you plan to achieve them. It should also include details about your target audience, messaging, and visual identity.

Treat your rebranding process almost like starting your business all over again and develop a checklist to make sure you’re covering all your bases during the rebranding process. At the same time, you can adjust your business plan and marketing strategy to reflect the new brand.

Consult With Experts

Rebranding can be a complex process, so it’s always best to consult with experts who can help guide you through it. This may include branding agencies, web design firms, or marketing consultants. In addition, by outsourcing some of the work, you can ensure that everything is done correctly and on schedule.

Update Your Website and Marketing Materials

Once your new brand strategy is in place, it’s time to update your website and marketing materials. This will help ensure that all of your branding is cohesive and consistent across all platforms. It’s also a good idea to update your social media profiles with your new branding.

Reevaluate Your Target Audience

One of the most critical aspects of rebranding is reassessing your target audience. Make sure you target the right people with your new branding and messaging. If not, you could be wasting time and money on marketing that isn’t reaching the right people. A great way to achieve this is by conducting market research to see your current and potential customers and if your new messaging strikes the right chord with them.

Launch a Marketing Campaign

Once your new branding is in place, it’s time to launch a marketing campaign that communicates these changes to your target audience. This can include anything from social media posts to print ads or TV commercials. Again, make sure your messaging is consistent and accurately reflects the new brand values you’ve established.

Track Your Results

One of the benefits of rebranding is that it can help you achieve new levels of success. However, it’s important to track your results and measure the impact of your rebranding efforts. This will help you determine if your investment was worth it and identify areas for improvement.

How to Avoid Rebranding at the Wrong Time

As we mentioned earlier, rebranding at the wrong time can be disastrous for your company’s image. So how do you know if you’re making the right decision? Here are a few factors to consider:

Are You Confident in Your Brand?

One of the most important things to consider before rebranding is your confidence in your current brand. If you feel like your brand isn’t resonating with your target audience or is no longer aligned with who you are as a company, then a rebrand may be necessary. However, if you’re happy with your branding and it’s still working well for you, there’s no need to make changes.

Is Your Rebrand Consistent With Your Overall Strategy?

Another thing to consider is whether your proposed rebrand is consistent with your overall business strategy. If you’re planning to make significant changes to your company, then a rebrand may be in order. However, if you’re tweaking a few things here and there, it’s probably not necessary.

Are You Prepared to Spend the Time and Money?

Rebranding can be a costly and time-consuming process, so make sure you’re prepared for it before getting started. It’s important to remember how important public perception is to brand marketing. To rebrand properly, you need to be prepared to invest in new logos, marketing materials, licenses, and more. Be sure that you understand all levels of capital required to rebrand, so there are no surprises down the road.

Will the Rebrand Help You Achieve Your Goals?

Before making any decisions, it’s important to ask yourself if a rebrand will help you achieve your goals. If the answer is yes, then go for it! But if the answer is no, or you’re not sure, then it’s best to hold off on any changes.

Summary

Rebranding can be a great way to revitalize your company and communicate new values to your target audience. However, it’s essential to do your research beforehand and ensure that the rebrand aligns with your overall business strategy.

If everything still points to a necessary rebrand after considering all of these factors, then evaluate the costs and make it a priority. Just remember that public perception is everything, so it’s worth taking the time to do things right.

The post Is it Time for a Company Rebrand? And Essential Steps for a Successful Rebrand appeared first on Biz Blare.

]]> https://bizblare.com/is-it-time-for-a-company-rebrand/feed/ 0 How To Write SEO Content That Ranks in Googlehttps://bizblare.com/how-to-write-seo-content-that-ranks-in-google/ https://bizblare.com/how-to-write-seo-content-that-ranks-in-google/#respond Fri, 28 Jan 2022 08:00:46 +0000 https://bizblare.com/?p=26508SEO rules are constantly changing, and many are starting to wonder if they’re even playing the right game. However, various other factors may influence your Google ranking. So how do you make a piece of content stand out from the sea of millions? While there are many factors at play, I’ll focus mainly on how […]

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SEO rules are constantly changing, and many are starting to wonder if they’re even playing the right game. However, various other factors may influence your Google ranking.

So how do you make a piece of content stand out from the sea of millions? While there are many factors at play, I’ll focus mainly on how to improve your rankings for specific keywords through the use of SEO writing techniques.

I’ll show you what really matters in terms of SEO content writing for Google!

Create a checklist of keywords

First things first. Start by creating a list of keywords related to your website. Try to narrow the list down to 10-20 highly relevant keywords that you think will generate lots of traffic for your site. The more targeted your keywords, the better odds you’ll have at ranking high in search results.

To create an effective keyword list, consider who you are trying to reach and what problem you are solving for them. Suppose you know your target audience well enough. In that case, it should be reasonably easy to come up with a list of relevant keywords used when doing research.

Write for readers, not Google

When writing SEO content, it’s essential to keep your readers in mind, not Google. Google’s algorithms to rank content are constantly changing, so trying to game the system is a waste of time. Instead, focus on creating high-quality content that provides value to your readers.

To rank well in Google, your content must be relevant to the keyword or topic that you’re targeting. You also need to include keywords throughout your article but don’t overdo it.

Keywords give hints to search engines of what your page is all about. Using keywords in your writing will help people who are looking for information on a topic find your article more easily.

If you use keywords and make sure they fit naturally into the text, your pages will enjoy greater success than pages using heavy-handed techniques.

A couple of strategically placed keywords will be enough to improve your ranking without sounding unnatural or spammy.

Use different sentence lengths

Using different sentence lengths and styles can help to keep your writing interesting and engaging for your readers. Varying the size and structure of your sentences can also make your writing more concise and easier to read.

Even though there’s no one-size-fits-all formula here, you can use the following sentence structures to create clear and engaging content:

There are mainly three types of sentences: short, medium, and long.

Short sentences — These are usually 4–8 words. Short sentences can be great for creating anticipation and drama in your writing. Still, they’re often hard for readers to follow. You should use short sentences sparingly as part of a broader mix of sentence structures.

Medium-length sentences — These are usually around 15–25 words. Medium-length sentences are more accessible to follow than short sentences because they contain more information. You can use them more frequently in your writing without overwhelming your readers.

Long sentences — These are usually 25–50 words long and may contain multiple clauses. Long sentences can help add detail and description to your writing, but they can also be difficult for people to follow. As with short sentences, you should only use long sentences in moderation.

Use the correct headings

When writing SEO content, it’s necessary to use the correct headings. This will help your content rank higher in Google.

Some of the most important headings to use are:

  • Title
  • H1 Headings
  • H2 Headings
  • H3 Headings
  • H4 Headings
  • H5 Headings

 

SEO content is often ranked higher in Google when the right headings are used. This is because it helps Google understand the structure of your content. Headings also help to make your content easier to read and can help to keep your readers engaged.

Optimize meta-titles

Meta-titles are the titles that you assign to your pages in order to help Google and other search engines understand what the page is about. They should be short, keyword-rich, and accurately reflect the content of the page.

Some best practices for creating meta-titles include:

  • Keeping meta-titles short and succinct–no more than 60 characters.
  • Including your target keywords.
  • Reflecting the content of the page accurately.
  • Avoid using clickbait titles or sensationalist language.

Include links throughout your article

Linking throughout your article can help improve your ranking. When you include links to other pages on your site, it helps Google index those pages more quickly and gives it more information on your website.

When you link to an external site, you are providing Google with even more information on your content and how it relates to the topic at hand. It’s important not to overdo it by including too many links or unnatural links throughout your content. Spending some time making sure they are informative links can be extremely valuable.

Add captions and images where appropriate (don't forget alt text!)

Adding captions and images to your content is vital for a few reasons. Mainly, captions and images help break up your content and make it easier to read. This is especially important for long pieces of content. Captions and images can also help you illustrate your points, making them easier to understand.

For example, a caption under a photo will tell the reader what it is about or why they should care. An image can help send a specific message effectively, which is much quicker than describing along with the text.

Alt-text is also important for SEO, as it helps Google understand what your image is about.

Link to your social media profiles in the byline

When creating content, it’s important to make sure that you’re doing everything you can to optimize it for Google. This includes linking to your social media profiles in the byline so that Google knows that you’re a credible source of information.

Having links to your social media profiles from your content will help you rank higher in Google and attract more traffic to your website.

Social media is an effective tool for increasing your traffic and ranking higher in Google, but if you don’t have the right content that’s easily readable and shareable, it will be pointless. It’s important to have engaging content that is helpful for your audience and written in a way that makes Google want to rank you higher.

The more successful your content is, the more traffic and exposure you’ll get. If you’re not linking to your social media profiles, you could be missing out on a lot of opportunities for potential clients.

Optimize for mobile devices

When it comes to creating content, optimizing it for mobile devices is crucial for ranking in SERP. Recent studies have shown that over 50% of all search traffic now comes from mobile devices. This means that if your content isn’t optimized for mobile, you’re likely missing out on a large chunk of traffic and potential customers.

You can do a few things to optimize your content for mobile devices. First, make sure your website is responsive and looks good on all devices. Then, make sure your text is easy to the eyes on small screens, and use short paragraphs and headings to break up the text. You should also use images and videos sparingly, as they can slow down the loading time of your pages.

Include a call to action (CTA) with every piece of content

When creating content, it’s important to make sure that you’re doing everything you can to optimize it for Google. This includes linking to your social media profiles in the byline so that Google knows that you’re a credible source of information.

Social media is an effective tool for increasing your traffic and ranking higher in Google, but if you don’t have the right content that’s easily readable and shareable, it will be pointless. It’s important to have engaging content that is helpful for your audience and written in a way that makes Google want to rank you higher.

The more successful your content is, the more traffic and exposure you’ll get. If you’re not linking to your social media profiles, you could be missing out on a lot of opportunities for potential clients.

Conclusion

Now that you know how to write SEO content that ranks in Google, it’s time to put these tips into practice. Use the tips above to optimize your site and improve your chances of ranking higher in SERP, getting more traffic to your website, and converting readers into leads and customers.

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]]> https://bizblare.com/how-to-write-seo-content-that-ranks-in-google/feed/ 0 Small business video marketing ideas and tips to help your brand shinehttps://bizblare.com/small-business-video-marketing-ideas-and-tips/ https://bizblare.com/small-business-video-marketing-ideas-and-tips/#respond Tue, 25 Jan 2022 16:50:49 +0000 https://bizblare.com/?p=26386Marketing can be overwhelming, especially when growing a small business.  Keeping up with ever-changing trends and the never-ending dos and don’ts can lead to marketing fatigue. Then, there’s also the pressure to catch people’s attention and make sure that you stay afloat amidst the hustle and bustle of the digital world. If you’re a little […]

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Marketing can be overwhelming, especially when growing a small business. 

Keeping up with ever-changing trends and the never-ending dos and don’ts can lead to marketing fatigue. Then, there’s also the pressure to catch people’s attention and make sure that you stay afloat amidst the hustle and bustle of the digital world. 

If you’re a little overwhelmed by emerging tactics, you’re not alone. But here’s a pro tip you can rely on: trust the power of small business video marketing.

Why do small businesses need video marketing?

Video marketing involves integrating videos into your marketing strategy to advertise your products, establish brand authority, and build customer trust. 

Digital marketers themselves can testify to what small business video marketing can contribute. 89% of video marketers report a positive return on investment from video marketing.

If you want to sustain your business in the long run and rise against the competition, you need an established Unique Selling Proposition (USP). And videos are one of the best ways to showcase your USP to your target audience while enhancing your business’ community engagement, sales pipeline, and competitive edge.

But before we get into how to create a banging small business video marketing strategy, let’s figure out what types of content you should be making.

How do small businesses use video marketing?

Creating video content requires consideration of various types of content. Listed below are several types of video marketing content ideas that will help you take your business to the next level.

(1) Video ideas for raising brand awareness:

Product Videos – 

84% of people say that watching a brand’s video prompted them to buy the company’s product or service. For new prospects, demos build trust because they get to see your products in action. 

Here’s an example of a product demo in action from Paragon.

A demonstration of a coffee table that can convert into a dining table by pressing a button appears on the website’s homepage. This leaves a great impression on visiting prospects, especially considering how well the video was executed.

Brand story videos – 

Sharing brand-related content with your consumers builds connections. One essential function of marketing videos for small businesses is to sell experiences, not products. And if you allow your customers to be part of their journey, you can expect them to get involved. 

Brand story videos don’t need a storyline to be effective. This video from BussyPuzzle is a simple video of children playing with the product (personalized name puzzles) with smiles on their faces does the trick. No script needed. It’s raw, real, and realistic.

(2) Video ideas for improving SEO rankings:

How to videos – 

If you haven’t noticed, Google shows a video thumbnail next to a search result when searching for how-to videos. So when people search for a topic or question related to your products or services, you can create an informative video that doubles as instant marketing. Assign tags, keywords, and other technical details to your videos to ensure they are searchable.

Suppose an individual is curious about how a beauty tool called Gua Sha works. They hop onto Google to discover the answer. The first result is from a beauty and make-up subscription website. Should this person decide to purchase one, their first stop will likely be the same website to check if the brand offers it.

Explainer videos – 

People watch an explainer video to learn more about a product or service. But the real benefit is that video transcripts function like a blog post, so they work wonders for your SEO ranking. Explainer videos also boost customer retention —there’s a double win for you. 

Continuing the theme of ancient Chinese beauty tools, people who want to learn the difference between jade and rose quartz roller might be inclined to look for the answer with Google’s help.

This Beauty Bio video tops the video results, while also providing a full article on the subject. But if you’re in a rush, the video readily outlines the key differences between the two.

(3) Videos for lead generation:

Pre-roll ads – 

Pre-roll ads automatically play before featured videos on various platforms. Think, those short clips lasting 15 to 60 seconds that you skip on YouTube. Some of them are skippable, but some aren’t. If you go for the latter, make sure your video is engaging enough to produce and nurture leads and increase sales–not for customers to label it an inconvenience.

Video landing & product pages – 

Putting a video on any landing page retains visitors and boosts the conversion rate by 86%. If your landing page is only loaded with text, your customer might get overwhelmed and hit the back button straight away. Adding a video that sums the content up for your visitor can prevent that from happening.

This is how Military Surplus ended the long description of their hiking poncho: a quick video summary.

Video ideas for conversions:

Customer testimonial videos – 

Consumers want to make sure that the item they are buying is worth every penny they spend. Authentic testimonials alleviate this issue, with 66% of consumers believing that online reviews are helpful in building trust in a brand.

Fortunately, several platforms exist to help you collect video testimonials and display them on your website in all their glory. Here are a few of the most popular ones:

 

Product review videos – 

Product reviews are similar to customer testimonials, but influencers mostly do them. Small businesses can get in on the game by sending their favorite influencers some products in exchange for a review. Be sure to select the influencers within your niche so that the right people will see your products. 

Here’s a product review of a planner by YouTube micro-influencer Shannon Andersen which currently has more than 18,000 views.

Video ideas for customer engagement: 

Webinars – 

Live engagement tools are a good investment. When you conduct webinars, the promise of free educational content prompts prospects to engage and be a part of your community. They are also a perfect lead magnet to help you get more email addresses for your marketing campaigns.

While it’s not common to see product-based small businesses conducting webinars, most service-based small business owners have seen success through webinars. 

This eyelash extension brand (which offers both products and services) cements its expertise and engages people with the same passion for beautiful long lashes through their informative webinars:

Live streams, interviews and Q&As – 

Live streams, interviews, and Q&As are more interactive approaches compared to webinars. And you’ll often encounter them on social media platforms like Facebook, Instagram, and TikTok.

If you want to start your small business video marketing, this is probably the easiest method since you only need your mobile phone to get started. 

Here’s a soap company talking about their controversial product, breastmilk soap, and clearing up any doubts with a Q&A video on TikTok:

Now that you understand how different types of videos benefit your business, let’s explore how you can jumpstart your small business video marketing strategy.

How to create a small business video marketing strategy

Small business videos are very similar to a TV ad, except they’re more cost-effective and audience-targeted. With the right strategy, it’s even possible to create small business videos by taking out your mobile and hitting the record button.

Here are 4 small business video marketing tips to help you maximize your digital presence in this multiple-device era:

1 Know what type of video content suits your marketing needs

Despite the ease of recording marketing videos on your smartphone, refrain from posting for the sake of posting (even for something as quick and efficient as Instagram stories). 

Instead, be intentional. Plan ahead and find the right approach for each specific video marketing campaign. 

Campaigns should have a clear goal. Some goal examples launching a new product, boosting sales, or increasing brand awareness. 

In the early stages of your business, focus on building your brand name through brand story videos and product demos. Producing how-to and explainer videos can also help you rank your content and reach people in the awareness stage of their buyer’s journey.

Create a detailed strategy based on your goal. But be realistic by considering your resources and identifying the timeframe to complete the campaign.

2 Choose the best platforms for your marketing videos

When you have great content but no visitors, you’re throwing away your time and potential. The next step is to find out where you can best place your videos where you can attract your ideal audience.

Here are a few platform ideas to help you get started with small business video marketing.

  • Website (Product page, homepage)
  • Social media platforms (TikTok, Instagram, Facebook)
  • Marketplaces (Amazon, Etsy)
  • Video sharing platforms (YouTube,  Vimeo)

 

How do you pick which video placement will bring in the results?

It depends on your goal.

As an example, you can add product testimonial videos to your website homepage and product pages.

On these pages, you will find prospects who already have an interest in your product, and adding videos might just be the nudge they need to go all in.

If you want people to find out more about your products, sharing explainer videos on YouTube and social media platforms will get the ball rolling. 

Again, it all depends on your goal. Check 

3 Prepare the technical tools for filming and producing videos

You don’t have to be a fancy film producer or a professional video editor to pull this off. You can either outsource them or opt to do it yourself. 

Should you decide to outsource, you don’t have to worry about the tools, but if you want to do it yourself, you’ll have to invest in:

  • A good camera. It’s better to use a high-quality camera, but even a smartphone camera will do.
  • External microphones and audio equipment. You need the audio quality to be clear. Otherwise, the video won’t be effective.
  • Lighting kits and reflectors. Poor lighting causes distraction, and it’s unappealing. 
  • Editing software. If you’re not hiring a professional video editor to do the job for you, you’ll need one to polish your content.

 

To make the most out of small business video marketing, your video has to be attractive and engaging. Aesthetics and visuals typically help.

4 Optimize your content with these strategies 

Once you’re all set, write your script. Keep an eye on your brand tone and personality. Since you are virtually interacting with real people, use human emotions to stimulate the response. 

Share your story and your company’s advocacy. Emotional marketing is one of the major driving forces of a consumer’s attention span and purchasing decision.

When distributing marketing videos for small businesses on different platforms, pair them up with marketing automation. Not only does it help with automating repetitive activities such as emails, social media posting, ad campaigns—it also helps to turn lead prospects into long-term customers. You can do this by embedding external links on your videos that will redirect them to your website.

Get it done in one take

In a digital world where binge-watch culture reigns supreme, your business deserves a share of the spotlight. Let your small business video marketing campaign flourish with the steps outlined in this post and notice how your bottom-line benefits as well.

author

Jul Domingo is a freelance B2B SaaS and marketing writer. Coming from an entrepreneurial family, she has a passion for writing for retail, e-commerce, and marketing platforms that support small businesses.

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]]> https://bizblare.com/small-business-video-marketing-ideas-and-tips/feed/ 0 How to Develop Your “Know Like Trust” With Social Mediahttps://bizblare.com/how-to-develop-your-know-like-trust-with-social-media/ https://bizblare.com/how-to-develop-your-know-like-trust-with-social-media/#respond Mon, 11 Oct 2021 10:10:44 +0000 https://bizblare.com/?p=22288In 2019, Edelman, a respected global communication firm, published their “Trust Barometer Special Report.”  The report highlights the role that trust plays in consumer buying decisions and consumer expectations from brands. Edelman surveyed over 16,000 people across eight countries to compile the report, and 81% of respondents said that brand trust is a deal-breaker or a […]

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In 2019, Edelman, a respected global communication firm, published their “Trust Barometer Special Report.” 

The report highlights the role that trust plays in consumer buying decisions and consumer expectations from brands. 

Edelman surveyed over 16,000 people across eight countries to compile the report, and 81% of respondents said that brand trust is a deal-breaker or a deciding factor in the purchase decision-making process.

The CEO and president of Edelman said,

“Trust has always played an important role in brand purchase. But consumers now have much larger expectations of brands, and their trust is predicated on how well a brand can pass through the three gates of trust—product, customer experience, and impact on society. “

So what does this mean for your business?

Well, the answer is simple is this: To succeed in today’s world of savvy, brand-aware consumers, you have to do everything you can to build trust with your audience. 

The good news is that becoming a trusted brand and business is not rocket science. You just have to be authentic and human!

Not a tall order by any means. 

And you can do this by leveraging a marketing principle known as “know like trust” (KLT). 

Author Tracy Ring writes, 

“The “know like trust” (KLT) factor is a marketing concept that is becoming more and more important. The goal is to get your audience, prospects, leads, customers, or clients to understand and eventually believe in your brand.” 

Tracy Ring goes deeper into KLT and how you can infuse it into your social media marketing strategy in the below post published on the Jessica Thiefels blog. 

This post covers: 

  • Living your brand values
  • The importance of consistency 
  • Leveraging UGC content 
  • Showing your human side (don’t be camera shy)
 

Click to read “How to Develop Your “Know Like Trust With Social Media” on the Jessica Thiefels blog and begin the process of winning the hearts and minds of your audience. 

 

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]]> https://bizblare.com/how-to-develop-your-know-like-trust-with-social-media/feed/ 0 How to Create the Perfect Instagram Biohttps://bizblare.com/how-to-create-the-perfect-instagram-bio/ https://bizblare.com/how-to-create-the-perfect-instagram-bio/#respond Fri, 17 Sep 2021 16:24:58 +0000 https://bizblare.com/?p=4575What’s the first thing people see when they click on your Instagram account? That’s right; they see your profile bio at the top of the page, and because of its placing and prominence, it’s a prime piece of real estate that you should use to your advantage.  According to Later.com, “Your Instagram bio is your […]

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What’s the first thing people see when they click on your Instagram account? That’s right; they see your profile bio at the top of the page, and because of its placing and prominence, it’s a prime piece of real estate that you should use to your advantage. 

According to Later.com, “Your Instagram bio is your business card, portfolio, and website homepage all wrapped up into one.” 

You see, your Instagram bio (when optimized) will:

  • Help Instagram users (potential customers) find your profile 
  • Let people know about your products/services
  • Bring visitors to your website
  • Highlight your brand values
  • Direct people to your content 
  • Encourage actions like purchases or downloads
  • Encourage people to follow your account 
 
However, optimizing your bio is not as easy as it might sound. You only have 150 characters to set out your stall and introduce people to you and your business. This means you have to apply some forethought and strategically plan the copy and elements you add to your bio.
 

So, if you’re serious about using Instagram as part of your marketing strategy, you have to invest some time in crafting an optimized bio. And the below post, published on the Later.com blog, will show you exactly how to do this. 

In this post, you will learn how to:  

  • Use your bio to attract your ideal audience 
  • Make your bio search friendly with keywords
  • Use branded hashtags
  • Drive traffic to your website with a bio link 
  • Encourage visitors to take action with CTAs 
  • Strategically place Stories to increase engagement 

And much more… 

Click to read “How to Create the Perfect Instagram Bio” on the Later.com blog, and start optimizing your Instagram bio to gain more followers and drive results for your business. 

 

Read these other great resources related to this topic: 

How to craft an impactful Instagram bio for business (sprout social) 

How to create the perfect professional Instagram bio (Falcon) 

How to write the perfect Instagram bio for your business (with examples!) (AdExpresso) 

How to get the most out of your Instagram bio (ConvertKit) 

7 ways To write a compelling Instagram bio for your business (Socialinsider) 

Good Instagram bios: 1,050+ ideas you can implement (Kicksta) 

10 small business examples of the best Instagram bios (Neil Patel) 

150 Instagram bio ideas + How to write the perfect bio (Tailwind) 

 

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]]> https://bizblare.com/how-to-create-the-perfect-instagram-bio/feed/ 0 How to Use Instagram Stories Like a Pro to Build Your Audiencehttps://bizblare.com/how-to-use-instagram-stories-like-a-pro-to-build-your-audience/ https://bizblare.com/how-to-use-instagram-stories-like-a-pro-to-build-your-audience/#respond Fri, 10 Sep 2021 11:43:08 +0000 https://bizblare.com/?p=4557Instagram Stories is a super-popular Instagram feature that allows individuals and brands to share short, temporary (Stories disappear after 24 hours) videos and images to their “Story” feed.  If your business uses Instagram as a social channel, then Stories should be a big part of your growth strategy on that platform. Stories are a great […]

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Instagram Stories is a super-popular Instagram feature that allows individuals and brands to share short, temporary (Stories disappear after 24 hours) videos and images to their “Story” feed. 

If your business uses Instagram as a social channel, then Stories should be a big part of your growth strategy on that platform. Stories are a great way to connect with your audience, create brand awareness, increase engagement, and gain leads and sales. 

Here are some quick Instagram Story stats from 99firms: 

  • Nearly 1.7 billion accounts use the Stories format daily
  • 500 million users now use Instagram Stories every day
  • 1 in 4 Millennials and Gen Z-ers look for Stories of the products and services they want to buy.
  • 15%–25% of people swipe up on a link in branded Stories.
  • One-third of the most-viewed Instagram Stories are from businesses
  • 36% of businesses use Instagram Stories for product promotion
 

Ok, now that you know about Instagram Stories, it’s time to incorporate them into your Instagram strategy. 

The post linked below, “How to Use Instagram Stories Like a Pro to Build Your Audience,” originally published on the Oberlo blog, will teach you everything you need to know to get started with Instagram Stories. 

This post covers >>

What are Instagram Stories?

How to create an Instagram Story

The different types of Stories you can create 

Instagram Story tricks you should know

Adding stickers to your story 

How to use Instagram Stories (ideas for your business)

And more ……..

Click to read the post on the Oberlo blog

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